Search Engine Optimization – What is SEO?
Our answer to the question: “What is SEO?” goes like this:
We say SEO is the methodical and systematic approach to helping the search engines understand (to correctly index or catalog) every web page on every website on the Internet.
If you are our client and you hire us for SEO services we will optimize your website’s content and structure so that the search engines like Google, Yahoo and Bing will know exactly what every page on your website is about. Our work will be to ensure that your website gets found in the search engines for your products and services by prospective, interested, buying clients.
And once they get to your site, if we have something to do with the web design, then our job will be to maximize your site’s conversion rates.
Said in another way, SEO is Inbound Marketing because it optimizes your website’s content in such a way that improves your site’s ability to be found which leads to increased traffic to your site.
There are two types of SEO – Onpage SEO and Offpage SEO.
Read more about Onpage SEO (Learn how to do Onpage SEO in our members only section)
Read more about Offpage SEO (Learn how to do Offpage SEO in our members only section)