A Tip To Get Found Online-Write Unique Content

The Internet is the beginning, present and the end of your real estate business-the end if you don’t embrace and leverage it accordingly.  Many real estate professionals are caught in the stone ages of marketing.  Postcards, Flyers, Trade Shows, Cold Calls, Pop-bye’s, print ads.  It’s amazing how many use marketing techniques that they themselves don’t respond favorably to.  As a consumer first-I know most people don’t particularly like going to their door to find a real estate agent asking “Are you or anyone you might know considering buying or selling?” Even if they did, would they choose that person?  Would they even tell them?

If a consumer has a need to buy or sell real estate or any questions about the real estate market, research shows they will go to the Internet.  They will type in Google.com, Yahoo.com or Bing.com.  They don’t need your newsletter, postcard, flyer or SPAM email to tell them what they can find out on their own in a matter of seconds.  The Internet is where I and millions of others are going to find answers-gather information OR solve a problem-shouldn’t you be there?  If I was to pinpoint one industry that is slow to adapt to change, it’s the real estate industry.  But we at PRO-found Marketing are going to change that.  We want to get you “found” online, where 90%+ of consumers start when looking for real estate-for homes.  So, how do we do that?

We start with a website that works.  Most real estate agents today are using template websites.  These websites are more indicative of electronic billboards online than they are business or revenue generators.  Take any template website and copy any part of the code, go to Google.com, hit post and look at the results…. 1,000- 5,000-10,000 other websites with the exact same content. What is unique about that?  Nothing.  And that is the problem.  Getting “found” online requires a great website rich in unique content: text, pictures, video, audio. Unique Content is to search engines what gasoline is to  your car.  Write the right words in the right order and you get “found” don’t and you-don’t.

At this point you are probably wondering what some examples of unique content are.  What are these magic words that consumers look for?  Great question.  Did you know, consumers look for more information than “homes” when they look for real estate?  Let’s play a game.  Take your real estate hat OFF and put your consumer hat ON.  If your end goal was to purchase or sell a home, what are some of the questions you would ask a search engine?

  • Local Market Data
  • Local Subdivision Profile
  • Local school data
  • Tax Credits
  • Local Employers
  • Local transportation
  • Local Colleges/Tuition
  • Local  Neighborhood Profile
  • Local Renting vs Buying a Home
  • Types of Mortgages
  • Advice for FSBOs
  • Furniture/Staging a Home
  • Local Crime Rates
  • Local Property Taxes
  • Real estate commission, who pays what?
  • Local Senior Housing/Age restricted
  • Local Rental/Investment Properties
  • Local Second Homes/Vacation Homes
  • Breaking Mortgage News

And Much-Much-Much More.

You will notice that many of these suggestions start with the term LOCAL. Regardless of what you write about, your focus should be LOCAL. 67% of all Internet searches occur on Google, but it may not benefit you to be found by consumers looking for “New Home Community Information” if they live in South Carolina and you are in Phoenix. Therefor, always make your content focus LOCAL. “Chandler Arizona Short Sales”, “Phoenix Home Buyer Incentives”, “Mesa Arizona Rental Properties”.

Looking for help getting your real estate business “found”?

We can help.  Let’s talk.

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1 Comment

  • information technology on January 21, 2011 at 5:01 pm says...


    Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!

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